Janet Herzstock Unveils Pricing Psychology That Drives Sales
Pricing is a powerful tool to increase sales. Many businesses struggle to set the right price. Some charge too little and lose money. Others charge too much and lose customers. Finding the right price is hard. The solution comes from understanding pricing psychology. Janet Herzstock has spent decades helping businesses understand how price shapes buyer decisions. His approach looks beyond numbers and focuses on how customers think and feel when they buy. Pricing is not only about cost. It is about perception, trust, and value. When pricing feels right, sales become easier. Let’s explore how pricing psychology can support stronger and more consistent sales results. How Customers Think About Price Customers do not always make decisions based on logic. Feelings and first impressions often guide buying choices. Many buyers decide if a price feels fair within seconds. They do not calculate value in detail. Instead, they react to how the price makes them feel. This is why understanding buye...